Wednesday, April 21, 2010

It's all about the clients what can you do for them... specifically

Tips on writing a good sales proposal can be found everywhere on the internet and believe it or not they all say the same stuff. Granted, it is all useful information. You will find all the tips you need to write a solid sales proposal. Examples were hard to find. This site, esmalloffice, however gave you enough examples in each section for it to make sense. I did find a video on youtube, but this lady was really annoying and all the videos were spilt into minute sections.
The tips that were given in most websites made it clear that you want to focus on the clients problems not your company's achievements. This guy seems to be pretty angry about it on his blog, secrets to a great proposal. You really want to save talking your company up until the end. You do however want to point out benefits over your competitors through out the proposal.
I never thought I would say this, but the best example you can find is in the book. Unless you want to sign up for a site or pay one hundred dollars.
Top ten reasons proposals fail is a good way to review your sales proposal. Make sure you can feel the clients pain and can help them. Make sure to sell the benefits for the client. Make sure it is well structured, good grammar and spelling, make it nice formatting and packaging. Lastly make sure there is a call for action at the end.
As you can see the main theme is that your company is there for the client and that they are not there for you. Make sure you do your research and understand what they need before you send it or you won't get the client.

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